FEDMA’s Charter on Ethical Personal Data Management for the Data-Driven Marketing industry

Magali REBEYRAT

Charter on Ethical Personal Data Management

FEDMA’s Charter on Ethical Personal Data Management for the Data-Driven Marketing industry, is first step towards the review of the organisation's existing codes of conduct and the development of a dedicated self-regulatory programme.

 

FEDMA’s Charter on Ethical Personal Data Management for the Data-Driven Marketing industry, is first step towards the review of the organisation's existing codes of conduct and the development of a dedicated self-regulatory programme.
FEDMA paves the way towards European Compliance on Privacy and Ethical Data Management. The first step is the development of this Charter on Ethical Personal Data Management. Marketers can agree on simple rules and guidelines. Developing and signing this Charter will be the milestone to continue in the right direction.
The follow-up is the development of a European label for Ethical Data Managers and compliant organisation through workshops, legal assistance, and a self-regulatory process to achieve European Legal Compliance, delivered by FEDMA, the only omnichannel Marketing Federation recognised by the EU institutions.
www.fedma.org